I often find myself speaking with frustrated business owners as they search for the perfect SEO Strategist. In one recent conversation, the business owner stated "The last company promised us a #1 ranking but we're only #3." In another instance, the owner stated "The last guy charged an arm and a leg but we're still not increasing our business leads."
Let's break this down:
- Run away from anyone that promises you the #1 position on Google's search results. There is no way to guarantee this despite what they tell you. Be very leery of these types businesses as they are most likely not very reputable and likely to get you blacklisted.
- The goal of any reputable SEO program should be to organically appear somewhere on page 1 of Google's search results for the targeted keyword or phrase. We are always striving for the 1st 3 positions but page 1 is most often considered a success.